With famous users leading a rebrand, pleasure accessories lose their stigma in a £90bn health and wellness boom
Lily Allen has one. Cara Delevingne has one. Dakota Johnson has developed her own range. Is the celebrity sex toy 2021’s answer to the celebrity perfume?
For some, getting busy has been the last thing on the menu during the pandemic. Study after study, from India to Italy, has revealed that lockdown libido loss is real and that stress has killed the buzz in the bedroom. Sexual wellness, on the other hand, has reached a dizzying peak. Not only has the conversation around sexual pleasure changed for generation Z, but the industry attached to it – from apps to toys, herbal supplements to specialist oils – is also booming.
