It’s not enough to say ‘time for a change’ – voters want clear policies on the NHS and welfare reform
One of the most powerful arguments in politics is “time for a change”. It was the Labour pitch back in 1987, but when Margaret Thatcher won a third term, she received a congratulatory letter from Douglas Hurd, who told her she had “defeated it, or rather captured it for your own purpose”.
Rishi Sunak briefly toyed with trying to do the same earlier this autumn, but unless something extraordinary happens, and we’ve hardly had an ordinary few years in politics, the coming year will bring a change in government. The polls suggest voters have bought the argument that it is time for a change. Even many Conservatives seem to think they’d benefit from a change of scene and a break from government. Rather less potent, though, is the sense of what the change actually looks like.