The challenge for tennis and other sporting bodies is weighing their financial partnerships with human rights concerns
Amid global concern for tennis player Peng Shuai, Tennis Australia posted a job advertisement demonstrating the importance of China to a sport currently at odds with it. The successful applicant for the role of “Social Content Producer, China Channels” will “help tell the story of the Australian Open to our growing audience in China” through January.
The new employee will be busy, with Tennis Australia on Thursday confirming its calendar for January will include 17 tournaments in three states prior to the major in Melbourne. With the Australian Open billed as the grand slam of the Asia-Pacific, social media engagement has played a role in building the profile of the tournament in China.
