Few of us will be back in the office full time – but does that have to mean endless video calls? Meet the weird and wonderful newcomers hoping to take a piece of the action
I’m playing online Pictionary while chatting with five people I’ve never met. This is not at all how I usually spend my Thursdays. We’ve all dropped into a virtual meeting space on a site called gather.town, which provides free customisable spaces for anyone who wants to organise a get-together without using Zoom. Gather is a virtual world and you choose an avatar before entering it: imagine a mid-80s Super Mario game in which, instead of jumping over his enemies, Mario has to go to the office. There are pixelated potted palms dotted about my screen, a couple of banks of desks and a sofa area, all rendered in that very specific 2D map style common to early computer games. I’m represented by a tiny, blocky avatar: a collection of dots arranged to look a bit like a person. As I move it around with keyboard keys, I can enter and leave conversations – when I do so, a small live video of whoever I’m talking to appears above the main screen.
It might all sound mad, but Gather is 18 months old, has 4 million users, and recently raised $26m in investment. Universities use it to create virtual campuses; individuals use it to host games nights; groups of friends throw parties on it – and workers are collaborating on it. It is trying, like hundreds of other new platforms, sites and apps, to provide us all with a solution to a very 2021 problem: despite being ubiquitous since early 2020, video calls aren’t necessarily helping us work or stay connected effectively.
