CHOCOLATE fans have been left fuming after Cadbury quietly scrapped a popular chocolate bar.
The choc giant has ditched its Dairy Milk 30 per cent less sugar bar just four years after its launch.
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The lower calorie option, which first hit shelves back in 2019, will no longer be available for purchase because “demand for this product has dropped”, Cadbury confirmed.
Mondelez – formerly Kraft – which bought Cadbury back in 2010 – launched the 85g share bar as a slightly healthier alternative to the iconic Dairy Milk.
And at the time they pledged the 30 per cent less sugar bar was “just as irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30 per cent less sugar and satisfaction in every single mouthful”.
The vegetarian-friendly bar was also “made with sustainably sourced cocoa”, Mondelez chiefs confirmed on its launch.
But just four years later, Mondelez said they’ve “sadly taken the decision to delist it”.
Shoppers had noticed the treat vanish from supermarket shelves, or out of stock signs being placed where it was usually stocked.
One choc fan said: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices.
“That’s my evening routine ruined!”
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A Mondelez spokesperson said: “Cadbury has been making much-loved treats for almost 200 years.
“This heritage means we have a deep understanding of our consumers and allows us to continuously innovate, developing new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30 per cent Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great – but also in promoting it through a nationwide marketing campaign.
“Despite these efforts, demand for this product has dropped and we have sadly taken the decision to delist it.”
Cadbury bosses previously told how they reckon low-calorie chocolate will become as popular as Diet Coke, vowing they would keep their lighter versions on the market.
But after the latest product cut, the spokesperson added: “We understand that some consumers will be disappointed by this news, but they can rest assured that we will continue to invest and innovate and bring more well-being choices to our consumers.
“For example, we recently launched Cadbury Delights, a delicious new range of confectionary under 100 calories per bar.”
Cadbury fans were weeks ago left gutted when individual sales of Buttons Treatsize were ditched.
The 14.4g party-bag favourites will only be available in multipacks from now on, with 40g and 119g bags remaining for solo purchase in shops.
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And Cadbury in Australia has got rid of four flavours in its Roses chocolate box – cutting hazelnut creme crisp, peppermint creme crunch, white raspberry and dark mocha nougat.
But they’re bringing back three old favourites – orange, strawberry and peppermint creme – as well as a new soft-centred choc – the passionfruit delight.
