Tasked with making the brand pop again, new designer Daniel Lee delivered classic British style with a punk edge and eye-catching accessories
The stage seemed set for a homecoming to tug the heartstrings, as Burberry made a much-anticipated return to London fashion week after a three-year absence. Brand Britain, licking the wounds inflicted by Brexit and Partygate, is nostalgic for the days of Cool Britannia with its star-studded Burberry front rows.
Burberry, which has been through something of a midlife crisis recently – it stopped wearing trenchcoats and got into streetwear – is hoping to settle down into cosy, roses-round-the-door Britishness.
