Gerry Barney says updated branding, to be used by Great British Railways, uses too many colours
The designer of the familiar British Rail logo has warned against government plans to revamp the symbol and dismissed an attempt to give it a green makeover as a “load of old bollocks”.
The transport secretary, Grant Shapps, has said his plans for the new Great British Railways will involve “updated versions of the classic ‘double-arrow’ logo” when the system is launched next year. He has promised “a single familiar brand with a bold new vision for passengers – of punctual services, simpler tickets and a modern and green railway that meets the needs of the nation”.
