Advertising Standards Authority acknowledges humorous intent, but says consumers could be misled
An advert for beer company BrewDog has been banned over a “tongue-in-cheek” claim that its fruit-flavoured beers constitute “one of your five a day”.
An advertising email, dated 20 July, featured the subject heading “One of your five a day”, and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee & Lime.
