The beef industry hopes a planned deforestation-free farming zone will tempt buyers back but many fear it will drive up illegal tree felling
For many, the overriding image of agriculture in the Amazon is one of environmental destruction. About 80% of deforestation in the region has been attributed to cattle ranching, tainting beef exports.
Brazil’s beef industry hopes to tempt buyers back to the Amazon region, which covers about 40% of the country’s total area, with a new deforestation-free pledge. But critics are concerned it could effectively legalise deforestation in the region.
