All products in ‘everyday’ brand, including period products and toothpaste, will cost £1.50 or less
Boots has launched a new budget brand that includes toiletries such as shampoo, shower gel and toothpaste for under £1 as the deepening cost of living crisis leaves UK shoppers cutting back even on essential items.
The high street health and beauty chain said it had created the new “everyday” brand to make it easier for customers to find the lowest-priced toiletries on its shelves as living costs continue to rise.
