BURGER King has launched a new packaging trial and some customers will be charged for its re-usable cups and containers.
The fast-food chain is trying out sustainable packaging for its sides and burgers with a “clamshell” design.
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The new range, which also features re-usable cups, comes as Burger King announced that it will phase out all single-use packaging by 2025.
Customers who choose to take part will be charged a £1 deposit for a re-usable cup or container, which will be refunded once the packaging is returned.
The scheme is taking place across five restaurants in Ipswich and Newmarket.
A total of 10 products are available to buy with re-usable packaging including chilli cheese bites, chicken nuggets as well as Whopper and the Crispy Chicken burgers.
Tom Szaky, from partner Loop – which provides and recycles the packaging, said: ” This enables customers a simple and convenient way to trial re-usable packaging when ordering their favourite burgers, sides and drinks. “
Customers can return their cups and container by placing them in the Loop bins placed outside the restaurants, as well as in other locations found via the Loop app.
The pilot scheme will run from April 26 to September 5.
The fast-food giant says the sustainable packaging could be rolled out to its Whopper range across the UK if the trial is successful.
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Nicola Pierce, director of commercial planning & ESG at Burger King UK, said: “The launch of the new packaging from Burger King® UK will include the first ever re-usable and returnable ‘clamshell’ for burgers and sides in the UK.
“We’re excited to see how the trial performs over the next five months and help us reach our goal of eliminating single-use plastic within our restaurants by 2025.”
Here is the full list of Burger King branches taking part in the trial:
- Ipswich Copdock Interchange
- Ipswich Europark
- Ipswich Westend Road
- Ipswich Anglia Retail Park
- Newmarket Fordham Road
Last year, McDonald’s rolled out reusable “rented” coffee cups that customers return after drinking – saving them 20p and helping the environment.
Meanwhile, major supermarket brands have agreed to scrap packaging on fruit and veg by 2025 and are taking other actions to prevent waste – we explain how it could affect your shopping.
Plus, you can see how committed retailers are to the environment in Which?’s first supermarket sustainability rankings.
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