Beyond Meat Inc. was moving into its new 300,000-square-foot headquarters in the Los Angeles area last month when it laid off about one-fifth of its workforce, the second round this year.

Ethan Brown, the company’s chief executive and founder, assured employees at a town hall a day later that a more focused version of his plant-based food company would thrive. He compared Beyond to Starbucks Corp. and Martin Cooper, an inventor of the cellphone, saying people thought they would fail, too.

This post first appeared on wsj.com

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