The latest slicing of social segments is a floating voter and a welcome addition to the merry-go-round of political life
You’ve doubtless heard of such figures as White Van Man, Mondeo Man, Essex Man – vaguely demographic stereotypes which all seem to be male and working-class.
Well behold a whole new concept in shorthand categorisation that, while still resolutely male, is actually middle-class: Waterstones Dad.
