From Lululemon’s Tik Tok-famous ‘BBL top’ to Lizzo’s Yitty line, the aesthetic is clear
When an athleisure jacket racks up 2.8bn views on a social media platform with reviewers praising its ability to create an hourglass silhouette, you know it’s a signal that this is a body shape that is – dare we say it – trending.
Lululemon’s Define jacket has been dubbed the Brazilian Butt Lift (BBL) top for its instant sculpting effect, thanks to a bit of Lycra and clever tailoring. Countless young women have shared videos on TikTok of themselves zipping and unzipping the snug-fitting top and doing a celebratory dance. “BBL for the win,” said one.
