Johnson & Johnson is a name familiar to generations of consumers for its baby powder, Band-Aid bandages and Tylenol medicines. The new home of those medicine-cabinet mainstays is known by practically no one.

J&J said Wednesday that it would name the company that will house its consumer-health products Kenvue. The healthcare-products giant said last year that it would separate that unit, with $15 billion in annual revenue, from its prescription-drug and medical-device business.

This post first appeared on wsj.com

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