UK regulator will scrutinise brands to discover whether sustainability claims constitute greenwashing
The Competition and Markets Authority has launched an investigation into whether “eco-friendly and sustainability claims” made by the fast fashion chains Asos, Boohoo and George at Asda constitute greenwashing.
Sarah Cardell, the interim CMA chief executive, said the regulator would be “scrutinising green claims” made by the brands and “won’t hesitate to take enforcement action” if they are found to have been misleading customers over their environmental credentials.
