ASDA’s Christmas advert sees Michael Bublé take on the role of chief quality officer.

It comes days after the supermarket released a teaser ad confirming the multi-platinum-selling global superstar’s appearance in the campaign.

The TV ad sees Bublé commence his role as Asda's inaugural chief quality officer


The TV ad sees Bublé commence his role as Asda’s inaugural chief quality officer
He enters the festive warehouse as he gets to work approving Asda's finest Christmas offerings


He enters the festive warehouse as he gets to work approving Asda’s finest Christmas offerings
The ad concludes as he joins a store-front choir to sing Walking in a Winter Wonderland


The ad concludes as he joins a store-front choir to sing Walking in a Winter Wonderland

Premiering today (November 4) at 9.15pm on ITV in The Voice ad break, the new 90-second Christmas TV ad sees Bublé commence his role as Asda‘s inaugural chief quality officer.

Tasked with ensuring the retailer delivers the very best quality for the nation this Christmas, Bublé is seen measuring rows of individual chocolate and orange panettones and indulging in some delectable brown butter and spiced dark rum mince pies. 

Shot by Oscar-winning filmmaker Taika Waititi, the ad opens with Bublé sitting, full of cheer, feet up on his new desk, and his gold-plated Chief Quality Officer desk sign in full sight for all to see.

“Products to approve – so bring Mr. Bublé your best”, orders an Asda colleague, once Bublé has finished cheekily requesting a “clean up on aisle five” – something he’s ‘always wanted’ to do.

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As he walks into a room full of Asda colleagues eagerly awaiting his arrival, he admonishes the fishmonger who has tried, again, to push mackerel for Christmas dinner this year. 

He then enters the festive warehouse as seen in the teaser as he gets to work approving Asda’s finest Christmas offerings.

From selecting the final cheese to complete Asda’s Extra Special Christmas Cheeseboard, to sampling some succulent truffle and parmesan pigs in blankets, as an indisputable connoisseur of Christmas Bublé draws on his expertise to ensure the quality of every product on the supermarket’s shelves.

Eagle-eyed viewers may also spot a playful nod to Asda’s 2022 Buddy the Elf ad as Bublé taste tests the various pigs in blanket flavours.

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Bublé quickly dismissed the maple-covered sample as “so last year” – a nod to Buddy’s love for sweet treats, and the tray of samples he scoffed in 2022. 

As the ad draws to a close an Asda colleague calls out “Off for the night are you?” – to which Bublé declares he’s just getting started, as he joins a store-front choir to sing Walking in a Winter Wonderland.

Michael Bublé said: “I love my relationship with the UK, and I’m the biggest fan of Christmas, so it was an honour to be asked to star in Asda’s Christmas advert this year. 

“Adopting the role of chief quality officer, I took my responsibility very seriously, ensuring all products met the highest possible standards.

“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great-tasting food.”

David Hills, chief customer officer at Asda said: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.

“We absolutely love the festive season at Asda – and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.

“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”

The Sun previously revealed that Michael Bublé was to front the supermarket’s Christmas advert back in September.

Asda revealed its Christmas food menu back in October.

It features chocolate bowls you can eat and giant mince pies.

We’ve listed some of our favourite items from Asda’s Christmas menu.

Asda’s Christmas advert last year saw the return of Will Ferrell’s character Buddy the Elf from the movies under the same name.

At the time, the supermarket partnered with Warner Bros to bring Buddy the Elf back to our screens – 19 years after the film Elf was released.

Will Ferell didn’t have to film a single scene – but he did ensure that he had a say over the final product.

The new advert arrived in the same week that a whole host of other retailers launched theirs.

M&S’ first Christmas advert has arrived and it features well-known TV and movie stars.

Ted Lasso actress Hannah Waddingham is among the star-studded cast in the posh shop’s clothes and home festive ad this year.

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Homeless charity Shelter has also revealed its own heart-wrenching Christmas advert.

Waitrose’s festive ad features an unexpected cameo appearance from Graham Norton.

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