ASDA has made a major change to stores by introducing a new and exciting shopping range.
The supermarket giant has added over 47 new products to its Food-to-go range taking influences from around the world.
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Customers will be able to choose from American deli-style sandwiches and salads, classic Italian pasta dishes, sushi packs and Asian-inspired wraps.
A firm favourite is expected to be the Pastrami and Emmental New York Style Deli priced at £3.50.
It is layered with sliced pastrami, Emmental cheese and sauerkraut cabbage, and then topped with an American mustard mayo and gherkins packed between thick rye bread.
All products in the new range can be purchased in Asda’s meal deal which is a mix-and-match three for two, with the cheapest item free.
With this new range, customers will have hundreds of potential combinations starting from as little as £2.20 for a sandwich, snack, and a drink.
As well as the new products 18 current product items have been improved to fit in with the new modern look and feel of the Food-to-go range.
There are 19 new snacking lines plus a variety of thick sub rolls, forever favourite pasta dishes and deli-style wraps.
Vegetarians will also have plenty to choose from in the range including the falafel and houmous wrap priced at £3.50 and the slow roast tomato and feta pasta priced at £2.50.
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And there are also Korean, Japanese and Indian influences included in the range.
The new Indian masala wrap, katsu chicken wrap and chicken tikka sub are all exciting new additions priced at £3.50.
There is also a sushi selection including the vegetable sushi pack priced at £1.50 and the topped katsu and teriyaki chicken sushi pack priced at £4.
The deli-style range also includes salads, with the standout product expected to be the chicken and red pepper hummus grain deli salad priced at £4.
The salad features marinated chicken with mixed grains, pickled cabbage and carrot, red pepper houmous, finished with a sprinkle of pumpkin seeds.
Joanna Johnson, senior manager of Asda Own Brand said: “This is Asda’s biggest reset in the Food-to-go category in six years.
“We’ve invested in quality improvements to ensure customers are inspired by our breadth of choice, and exciting on-trend flavours, alongside the classics done exceptionally well.”
All products in the new Food-to-go range are available now both in-store and online.
All of the items can be purchased as part of Asda’s meal deal (mix and match 3 for 2, cheapest item free).
Other supermarkets also offer meal deals including sushi boxes and deli-style sandwiches.
Sainsbury’s meal deals start from £3.50 and also include a sandwich, snack and drink.
They have a similar deli-inspired sandwich in the Taste the Difference range called the New Yorker that is priced at £4.25.
It is filled with pastrami, tomatoes, Emmental cheese, gherkins, mustard mayonnaise and spinach on dark rye bread.
Including this sandwich in a meal deal would cost £5.00.
We also had a look at Tesco’s meal deal which is £3.40 for Clubcard holders or £3.90 without.
You can also make up meal deal including sushi at Tesco and depending on what you chose.
A meal deal including Tesco katsu chicken and hoisin duck sushi costs £2.85 to buy individually or £3.40 with a snack and drink if you are a Clubcard holder.
Asda recently made a change that was less popular with its customers than the new food range.
It announced a major change to its services earlier this month and it left customers fuming.
And after holding the title for the cheapest supermarket for more than three years – a shock change was in store for the retailer when they were knocked off the top spot.
However, the retailer has good news for those wanting to start saving up some Christmas cash as they announced a new feature within the rewards app.
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