New subscriber growth in 2021 slowed, but can people in their 50s and 60s be won over?
The UK is rapidly approaching peak Netflix with the streaming giant attracting the lowest number of new subscribers in 2021 since launching a decade ago, as it turns to a new generation of “silver streamers” for future growth.
With a seemingly endless pipeline of big-budget content, from House of Cards to The Crown and Squid Game, a binge-watching strategy and bargain basement pricing, Netflix has revolutionised traditional TV watching and won millions of British fans.
