As Apple Inc. works to negotiate its way out of its App Store troubles, one thing is becoming increasingly clear: the technology titan might have to start competing on its own playing field.
The past couple of weeks have brought some compromises from a company not accustomed to compromising. Last week, Apple said it would begin allowing media apps, which would include services such as Netflix and Spotify, to have an in-app link to their websites. That followed a change announced the week prior that would allow developers to notify customers via email of alternative payment options outside of Apple’s own system.