APPLE’S Peek Performance summit wasn’t just about hardware.
The tech giant announced they’re entering the live sports streaming business.
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The company’s first live sports partnership is coming in the form of a weekly MLB doubleheader, dubbed “Friday Night Baseball”.
Initially, an AppleTV+ subscription will not be necessary for viewing games.
Eventually a paywall will be put in place.
Apple TV+ users will also have access to a 24/7 baseball centric livestream and Apple’s new highlight show called “MLB Big Inning”.
It’s currently unclear who will lead the broadcast team for Friday Night Baseball.
Amazon recently made a play to bring in longtime NFL anchors Troy Aikman and Al Michaels for their own football streams.
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Apple could make a similar move in trying to bring a familiar voice of the game.
Apple is the newest sponsor rooting for a resolution to the ongoing MLB lockout.
Apple explained: “Fans will be able to watch marquee games on Friday nights, free from local broadcast restrictions, across devices where Apple TV+ can be found, including on the Apple TV app on iPhone, iPad, Mac, Apple TV 4K and HD, and on tv.apple.com, along with select smart TVs, gaming consoles, and cable set-top boxes.
““Friday Night Baseball” will be available on Apple TV+ — and, for a limited time, without the need for a subscription.”
Peter Stern, Apple’s vice president of Services, said: “Just like all baseball fans, we can’t wait for the season to open.
“Baseball has a special place in the heart of so many Apple customers — not just in the United States, but in many countries around the world.
“We’re proud to make Apple TV+ the home for great baseball moments throughout the season.”
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In other news, Steve Jobs’ daughter Eve Jobs has just revealed her latest career move.
Tim Cook announced the iPhone would be manufactured in a much desired green tone.
And, the tech giant announced it’s entering the live sports streaming with exclusive baseball games.
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