APPLE’S Peek Performance summit wasn’t just about hardware.

The tech giant announced they’re entering the live sports streaming business as viewers around the world cut the cord in search of a better deal.

Tim Cook took over as the CEO of Apple after Steve Jobs' resignation in 2011

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Tim Cook took over as the CEO of Apple after Steve Jobs’ resignation in 2011

The company’s first live sports partnership is coming in the form of a weekly MLB doubleheader, dubbed “Friday Night Baseball”.

Initially, an AppleTV+ subscription will not be necessary for viewing games. The press release does not explicitly state when a paywall will be put up.

Apple TV+ users will also have access to a 24/7 baseball centric livestream and Apple’s new highlight show called “MLB Big Inning”.

It’s unclear who will lead the broadcast team for Friday Night Baseball.

Amazon recently made a play to bring in longtime NFL anchors Troy Aikman and Al Michaels for their own football streams.

Perhaps, Apple could make a similar move in trying to bring a familiar voice of the game.

Apple is the newest sponsor rooting for a resolution to the ongoing MLB lockout.

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More to follow…

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This post first appeared on Thesun.co.uk

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