SAINSBURY’S is the latest supermarket to cut the price of milk following Tesco.
Shoppers will be able to get the grocery essential for 10p cheaper from today (April 13).
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Sainsbury’s own brand milk will cost £1.55 for four pints, £1.25 for two pints and 90p for a pint.
The price drop will not affect the pay it offers to farmers.
A spokesperson said: “With costs going up, we are working hard to keep prices low, especially on the everyday essentials people buy the most.
“Our focus on value means that all our customers can be confident that they will receive great deals when they shop with us and do not need to go anywhere else to get the best prices on their weekly shop.”
The grocery giant followed Tesco, which yesterday announced its own price reduction on its own brand milk.
It comes amid a fierce price war in the supermarket sector, with British grocers battling to hang on to market share as the German discounters Aldi and Lidl advance.
Tesco said the price cut reflected the fact that milk prices had started to go down at farms across Britain.
Its four-pint milk has also dropped by 10p, from £1.65 to £1.55.
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While its two-pint of milk bottles will drop from £1.30 to £1.25 and its one-pint bottles to 90p from 95p.
Aldi sells a pint for 95p, while Lidl sells a four pint carton for £1.65.
It’s the first cut to milk prices Tesco has made since May 2020.
Jason Tarry, chief executive at Tesco, said: “We know that customers are still having to budget carefully, so we’re pleased to be able to reduce prices where we can, and also give them a little extra help by locking the prices of more than a thousand everyday products.
“Milk is a key everyday staple for so many families. We’ve seen some cost price deflation for milk across the market in recent times, and we want to take this opportunity to pass that reduction on to customers.”
On top of that, Tesco has also locked the prices on over 1,000 of its products up until July 5.
Some of the items and the price they will stay at include:
- Yorkshire Tea 4- bags – £1.50
- McCain Naked Overn Chips 900g – £1.95
- Cushelle toilet tissue 9 roll – £5.60
- Oykos strawberry greek style yoghurt 4 x 110g – £2
- Shredded wheat 30 pack – £3.20
- Kenco smooth instant coffee 200g – £6
- Orang squash 1.5l – £1.80
- Hartley’s strawberry jelly 135g – 95p
- Homepride self-raising flour 1kg – £1.65
- Aqua fresh & minty toothpaste 75ml – 80p
Of course, do shop around for the best deal as you may be able to find it for cheaper from somewhere else.
The price lock comes just as Marks & Spencer confirmed it has extended the price lock of 100 of its food and home essential items.
Shoppers will be contacted from now to be told about the extension.
The shopping essentials that are included in the price lock include easy peeler satsumas for £2, long grain rice for 65p and 1KG of sugar for £1.
Of the cupboard essentials, the lock in includes washing up liquid for £1 and shower gel, also for £1.
The price lock is being extended across all M&S stores and shoppers will be able to make use of the deals now.
How to cut grocery costs
It’s always a good idea to look for ways to save on your supermarket weekly shop, regardless of where you go.
For example, there are cheap food clubs run by local community groups or charities floating around.
They’re different to food banks because you don’t need to be referred by anyone to join one.
These clubs link up with local supermarkets, who donate food nearing their sell-by date.
They are usually run from public places, such as church halls.
There are also food waste apps to make use of.
The Too Good To Go app, for instance, matches you with local food outlets that have food left at the end of the day to sell for less.
You pay from £1 to £7 for a ‘magic’ bag or box from a local business that contains a surprise mix of products.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]
