Renée DiResta of the Stanford Internet Observatory speaks about how the challenges of partisanship and trust are exacerbated by new technologies

Every election presents an opportunity for disinformation to find its way into the public discourse. But as the 2024 US presidential race begins to take shape, the growth of artificial intelligence (AI) technology threatens to give propagandists powerful new tools to ply their trade.

Generative AI models that are able to create unique content from simple prompts are already being deployed for political purposes, taking disinformation campaigns into strange new places. Campaigns have circulated fake images and audio targeting other candidates, including an AI-generated campaign ad attacking Joe Biden and deepfake videos mimicking real-life news footage.

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