Amazon.com Inc. plans to roll out Fire TV sets that will feature its Alexa voice assistant, an expansion of its private-label products that also showcases a growing ambition to place itself at the center of customer living rooms.
The tech giant Thursday announced two lineups of Amazon-branded TVs, one named Amazon Fire TV Omni Series, starting at $409.99, and the other Amazon Fire TV 4-Series, which will start at $369.99. The TVs will be available on Amazon’s website and at Best Buy Co. locations in October.
