ALEXA could be helping Amazon learn loads about your kids, privacy experts have said.
Parents are being urged not to be taken in by cute designs of the Echo speaker for children that use a tiger and panda face.
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The popular voice-powered assistant can be found in many devices, including the Amazon Echo Dot Kids Edition and Fire tablets.
According to Mozilla, talking to Alexa could be a way for Amazon to learn what you like and don’t like, and try to sell you more stuff.
Both are able to collect information such as name, data of birth, location and even photos.
“Are they learning what your kids like so they can try and sell them, or you, more stuff or get them using their product more often?'” Jen Caltrider, lead researcher at Mozilla’s Privacy Not Included told MailOnline.
“Unfortunately, the answer to that question seems likely to be, yes.
“Kids deserve privacy too.”
A look into Amazon’s eight devices aimed at children found that only two, the Kindle and Echo Glow, did not affect privacy.
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According to the Privacy Not Included guide, Amazon will not show interest-based ads to kids when they are using an Amazon child profile.
Parents have the option to give the tech giant permission to collect personal information from their child.
Amazon has defended itself on the issue before, saying it does not sell personal data.
Anonymous voice data that is meant to make Alexa’s speech recognition better.
You can choose to not save any voice recordings, but it may mean losing some features.
There is also the option to delete any already saved.
The company has previously argued it does not “knowingly collect personal information from children” under the age of 13 without permission from parents.
An Amazon spokesperson told the MailOnline: “We are dedicated to providing customers with transparency and control, making privacy controls incredibly easy to use and understand, and keeping customer information secure.”
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This post first appeared on Thesun.co.uk
