APPLE could be preparing to take a leaf out of Netflix’s book.
The iPhone maker is reportedly planning to boost its Apple TV+ rival by also offering a cheaper ad-based tier.
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Netflix launched its own ad plan in November, letting subscribers access most of their catalogue for a cut price if they can bare to sit through the odd 20-30 second break.
It’s something Disney+ are planning to do next, as the cost of living crisis hits people’s finances.
Business Insider noticed that Apple is looking for an ad sales executive focused on TV content on the firm’s jobs site.
Apple TV+ features a growing roster of big name series and movies, including the likes of Jennifer Aniston, Will Smith and Gary Oldman.
The platform – which launched in 2019 – currently costs £6.99 per month.
Apple has certainly relaxed its approach in a bid to gain a wider audience in recent years.
The tech giant allowed the Apple TV+ app to work on smart TVs instead of locking it into their own devices.
The report also claims that Apple is planning to have a large presence at the Cannes festival this year, which is said to be the place to be for ad execs to forge deals.
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Apple had adverts on the Major League Baseball games it secured last year.
The same is expected with the Major League Soccer coverage.
It’s not clear how many subscribers Apple TV+ has but experts predict it’s somewhere between 20million and 40million.
Even the highest figure is tiny compared to Netflix.
Despite recent woes, the Stranger Things maker has more than 223million subscribers worldwide – which is somewhat unsurprising given that Netflix has been in the streaming game a lot longer and therefore has a much bigger selection of original content.
Disney+ has a vast back catalogue as well as high profile exclusives.
It’s thought to have around 164.2million subscribers globally.
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This post first appeared on Thesun.co.uk
