Inclusive promotion urges women to ‘toast a summer for all, without stereotypes’
Spain’s equality ministry has launched a creative summer campaign encouraging women of all shapes and sizes to hit the beach, with the slogan: “Summer is ours too.”
The colourful campaign’s promotional photo features five women of different body types, ages and ethnicities enjoying a day in the sun. “Summer is ours too,” it says. “Enjoy it how, where and with whomever you want.” The campaign also features a woman who has had a mastectomy topless.
