The presenter and former England footballer said the decision was made last night

Richard Ayre, former controller of editorial policy at the BBC, has said the broadcaster’s reputation is “bigger and more important” than any individual, including Gary Lineker.

He told BBC Breakfast on Saturday that there will be “real street-to-street fighting” between political parties in the lead-up to the general election.

The BBC, in this time of all times, has to tread as straight a line as it can between the parties and avoid taking sides in its own output, and the BBC believes it also has to ensure that those key people who are identified as the BBC in the public mind also walk a straight line in what they say on their private social network.

It’s a sad occasion for viewers, for anybody who’s interested in football, it will be very sad if they can’t reconcile with Gary.

He is superlative, he is absolutely extraordinarily good, not just as a football pundit, of course, but I think, in my 50 or so years of association with the BBC, I’ve never come across such a naturally gifted television presenter.

There is a long-established precedent in the BBC that is that if you’re an entertainment presenter or you’re a football presenter, then you are not bound by those same rules.

The real problem of today is that the BBC has undermined its own credibility by doing this because it looks like – the perception out there – that the BBC has bowed to government pressure.

We live in a world of freedom of speech and therefore, yes. He didn’t broadcast it on the BBC, it was a tweet he did privately.

I think what the BBC did yesterday was mistaken. And over the years since I left the BBC I have never gone public criticising the leadership of the BBC and the decisions they take, because I know what a difficult job it is, and difficult decisions have to be taken.

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