German sportswear company cut ties with rapper in 2022 over his antisemitic comments
Adidas has warned that it could take a revenue hit of €1.2bn (£1bn) and slump to a loss this year if it decides not to sell its remaining stock of products made in collaboration with Kanye West, after it cut ties with the rapper over his antisemitic comments.
The German sportswear giant said its decision last year to end the partnership to produce the Yeezy range with West, now known as Ye, will hit operating profits by €500m in 2023.
