F-word has become most popular swear word amid a 27% drop in swearing in Britain over 20 years
So it’s farewell to bloody Nora. The f-word has become Britain’s most popular swear word, overtaking “bloody” as the nation’s use of expletives has dropped over the past two decades, a linguistics study has found.
Data comparing the use of 16 swear words in the 1990s and the 2010s found the f-word was now the most frequently used, taking the title from “bloody” which has been beaten into third place by “shit”.
