GOOGLE has vowed to stop selling ads based on your browsing history across multiple websites.
The shock change to Google ads will start next year – and is a major boost for user privacy.
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Right now, Google can track you across the internet in the Chrome browser.
When you browse various websites, digital cookies can log your movements.
This data is then scooped up and used to sell you personalised ads.
For a long time, Google and other advertisers have argued that seeing more relevant ads is better for users.
But privacy campaigners have insisted that the level of tracking is now too pervasive – following your every move across the web.
Apple made an early stand, regularly updating Safari on iOS and Mac to resist these tracking technologies.
Now Google has relented, and will halt its own tracking systems on Chrome.
The change will only affect the Google Chrome desktop web browser at first.
But it’s possible – and even likely – that Google will roll this change out more widely in the future.
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This post first appeared on Thesun.co.uk
