Sarah Galasko has sprinkled paprika on her roast potatoes, used it as a garnish on baba ganoush and added it to chicken. She has spooned the powdered spice into packets and mailed them to friends locally and abroad.
Even so, she estimates she has enough paprika to last her until 2040.
Like many consumers all over the world, Ms. Galasko, 46, shifted most of her grocery shopping online to avoid crowds at her local stores during the coronavirus pandemic.
In December, when she needed to restock on paprika, she ordered a new tin at a popular online supermarket, and was surprised to receive an eight-inch-tall container with 750 grams, around 1.7 pounds, of the spice—10 times the amount she usually buys. The tin in the picture looked in the online image to be similar to what she had in her pantry.
“I go through a normal size every one or two years. Why does a normal supermarket even sell this size?” says Ms. Galasko, a chief operating officer at a textile company, who lives in Lytham St. Annes in England. “I’m down about 100 grams but you can’t even see a difference.”
