YOU have got to be Kipling! Shoppers have seen the price of cake nearly triple in two years, but cakeflation won’t curb our cravings.
A recent Sun survey found that Bakewell tarts and apple pie are the nation’s favourite bakes, followed by French fancies, angel slices and classic jam tarts.
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Mr Kipling’s treats may be exceedingly good, but can you taste the difference against own-brand dupes?
Kirsten Jones gets tucked in and marks them out of five.
Lemon cake slices
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Mr Kipling Lemon Cake Slices, £2.75
A PERFECT ratio of icing to cake and a zingy lemon kick in every bite — a real treat for the tastebuds.
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Lemon Cake Slices, £1.20, Tesco
THE citrus didn’t quite come through in this finger slice but the neat and uniform shape would impress guests.
Mr Kipling: 4/5
Tesco: 3/5
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Viennese whirls
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Mr Kipling Viennese Whirls, £2.50
CRUNCHY, with a candy-like texture inside. The generous spread of cream and jam make them a perfect afternoon tea accompaniment.
Holly Lane Viennese Whirls, £1.39, Aldi
OH crumbs, this is a very messy biscuit.
A single bite left a dusting of debris over my jumper and a tacky feeling on my teeth. A snack to eat when you are alone.
Mr Kipling: 4/5
Aldi: 3/5
Apple pies
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Mr Kipling Bramley Apple Pies, £2.75
A DRY crust and overbrowned pastry that has had too long in the oven.
A tasty apple pie but sadly underfilled. I needed a whole glass of water to wash it down.
Bramley Apple Pies, £1.29, Tesco
PERFECTLY baked with a lip-licking sprinkle of sugar on top. The soft apple chunks almost hit the top of the pie. Moist and delicious.
Mr Kipling: 2/5
Tesco: 5/5
Angel cake slices
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Mr Kipling Angel Slices, £3.95
ONE bite felt like eating a whole spoonful of sugar.
The canary yellow and hot pink cake might catch your eye, but it is just too artificial for me.
Angel Cake Slices, £1.25, Morrisons
I’M loving these angels instead. Natural in looks and taste but enough sweetness to keep me coming back for more.
These belong in every afternoon tea.
Mr Kipling: 1/5
Morrisons: 4/5
Fondant fancies
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Mr Kipling French Fancies, £3
QUITE heavy on the icing and with a slightly dry sponge inside.
None of the miniature cakes looked the same. Some say it is unique — but I say it’s lazy.
Holly Lane Fondant Fancies, £1.75, Aldi
WELL, fancy that. These little chocolate box treats were so moreish, it is a good job there are so many.
With a soft bite and stylish square design, these get a thumbs-up from me.
Mr Kipling: 2/5
Aldi: 4/5
Jam tarts
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Mr Kipling Jam Tarts, £2
MESSY to eat but ideal if you prefer a more crumbly pastry tart.
The jam was a bit too sweet, but it certainly didn’t stop me eating it.
Assorted Jam Tarts, £1.15, Morrisons
THIS treat melted in my mouth and had the perfect amount of jam to satisfy my sweet tooth.
I was very pleased with this balanced, bite-size delight.
Mr Kipling: 3/5
Morrisons: 4/5
Cherry Bakewell tarts
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Mr Kipling Cherry Bakewells, £2.75
THE best bit of this bake was the massive cherry on top.
The icing was too thick and chewy and left me feeling sick.
Cherry Bakewell Tarts, £1.19, Tesco
A DISAPPOINTINGLY small cherry tucked into the sticky lid, but overall this tart was less sickly and boasted a more subtle marzipan flavour that I like.
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Mr Kipling: 2/5
Tesco: 3/5
