- Underarm ads for deodorant believed to be a world first
- Umpires to wear the ads during Big Bash League games
Cricket advertising is set for areas never before reached, with umpires in Australia’s Big Bash League to advertise a new sponsor in their underarms.
In a groundbreaking “armpit advertising” campaign revealed on Thursday, Cricket Australia announced a commercial partnership with the Australian deodorant and antiperspirant brand Rexona.
