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  • Underarm ads for deodorant believed to be a world first
  • Umpires to wear the ads during Big Bash League games

Cricket advertising is set for areas never before reached, with umpires in Australia’s Big Bash League to advertise a new sponsor in their underarms.

In a groundbreaking “armpit advertising” campaign revealed on Thursday, Cricket Australia announced a commercial partnership with the Australian deodorant and antiperspirant brand Rexona.

Continue reading…

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Up next
Author
  • Underarm ads for deodorant believed to be a world first
  • Umpires to wear the ads during Big Bash League games

Cricket advertising is set for areas never before reached, with umpires in Australia’s Big Bash League to advertise a new sponsor in their underarms.

In a groundbreaking “armpit advertising” campaign revealed on Thursday, Cricket Australia announced a commercial partnership with the Australian deodorant and antiperspirant brand Rexona.

Continue reading…

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