Results show campaign caused more harm to Keir Starmer’s party than a Tory poster accusing Labour leader of being soft on crime
Labour’s controversial “attack ad” accusing Rishi Sunak of failing to put paedophiles in prison has caused more voters to think negatively of Keir Starmer’s party than a Conservative poster that accused the Labour leader of being soft on crime, according to an Opinium poll for the Observer.
The striking result, when people were asked to react to the two posters, comes after 10 days of internal Labour ructions over its sudden switch to hyper-aggressive and personalised online campaigning. The row led some in the shadow cabinet to distance themselves from the poster, only for Starmer to double down with less than three weeks to go before the 4 May local elections.
