Resistance is futile: Prepare for the coming of the Cyber 5.

No, the Cyber 5 isn’t a squad of supervillains. Rather, it is a new term for the five-day shopping period from Thanksgiving through the following Monday. As used in a note from research firm eMarketer, the Cyber 5 includes Thanksgiving, Black Friday, Small Business Saturday, Cyber Sunday and Cyber Monday.

The…

This post first appeared on wsj.com

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