Resistance is futile: Prepare for the coming of the Cyber 5.
No, the Cyber 5 isn’t a squad of supervillains. Rather, it is a new term for the five-day shopping period from Thanksgiving through the following Monday. As used in a note from research firm eMarketer, the Cyber 5 includes Thanksgiving, Black Friday, Small Business Saturday, Cyber Sunday and Cyber Monday.
The…
This post first appeared on wsj.com
