SONY has unveiled a brand new Walkman – and no, you haven’t accidentally travelled back in time.

The Japanese tech giant has just announced its latest compact music player.

The new Sony Walkman is a seriously stylish bit of kit

2

The new Sony Walkman is a seriously stylish bit of kitCredit: Sony
It comes equipped with a touchscreen – but it boasts physical buttons too

2

It comes equipped with a touchscreen – but it boasts physical buttons tooCredit: Sony

The new Sony Walkman NW-A306 might sound like a throwback, but it’s new for 2023.

Sony’s original Walkman (which played cassette tapes) launched way back in 1979 – that’s 44 years ago.

But you may not have realised that Sony has been releasing new Walkman models for years.

The Walkman evolved to handle CDs and eventually digital audio – and that’s exactly what the new model does.

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“The NW-A306 is designed for discerning users looking for high quality sound and style,” Sony explained.

It’s fully WiFi compatible, weighs just 113 grams, and features a 3.6-inch touch screen.

But it’s also got tactile physical music controls for that retro feel.

It’s got three big tricks that audio fans will love.

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The first is that is boasts a whopping 36 hours of battery life, so you can listen to your digital audio collection for ages.

There’s also an AI-powered “upscaler” that uses computing guesswork to boost the quality of your digital music files.

“Restoring acoustic subtleties and dynamic range provides a richer, more complete listening experience,” Sony explained.

And it’s got a built-in music app so you can stream tunes that you haven’t yet downloaded.

But it won’t come cheap: it costs £350 (which translates to about $425).

The original Sony Walkman is one of the most iconic gadgets of all time.

Production of cassette-based Walkmans ended as late as 2010.

But Sony managed to flog an incredible 200million units in that time.

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This post first appeared on Thesun.co.uk

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