SONY has unveiled a brand new Walkman – and no, you haven’t accidentally travelled back in time.
The Japanese tech giant has just announced its latest compact music player.
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The new Sony Walkman NW-A306 might sound like a throwback, but it’s new for 2023.
Sony’s original Walkman (which played cassette tapes) launched way back in 1979 – that’s 44 years ago.
But you may not have realised that Sony has been releasing new Walkman models for years.
The Walkman evolved to handle CDs and eventually digital audio – and that’s exactly what the new model does.
“The NW-A306 is designed for discerning users looking for high quality sound and style,” Sony explained.
It’s fully WiFi compatible, weighs just 113 grams, and features a 3.6-inch touch screen.
But it’s also got tactile physical music controls for that retro feel.
It’s got three big tricks that audio fans will love.
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The first is that is boasts a whopping 36 hours of battery life, so you can listen to your digital audio collection for ages.
There’s also an AI-powered “upscaler” that uses computing guesswork to boost the quality of your digital music files.
“Restoring acoustic subtleties and dynamic range provides a richer, more complete listening experience,” Sony explained.
And it’s got a built-in music app so you can stream tunes that you haven’t yet downloaded.
But it won’t come cheap: it costs £350 (which translates to about $425).
The original Sony Walkman is one of the most iconic gadgets of all time.
Production of cassette-based Walkmans ended as late as 2010.
But Sony managed to flog an incredible 200million units in that time.
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This post first appeared on Thesun.co.uk
