Comcast Corp. is in talks with Walmart Inc. to develop and distribute smart TVs, according to people familiar with the matter, as the cable giant looks to become a dominant hub for streaming apps, not just TV channels.
Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return, the people said. A third party would likely manufacture the sets, and one possibility is that they could carry Walmart branding,…