A hundred bucks doesn’t go as far as it used to, but for the two days of Amazon’s major Prime Day shopping event, it will at least go much farther. For two days—July 11 and 12—Amazon extends thousands of discounts to Prime subscribers only. (Try a free 30-day trial, and remember to cancel before it automatically renews.) Other major retailers offer their own competing discounts to join in the fun. 

Whether it’s a wireless charging stand, a portable SSD, or that video game you’ve been dying to try, this is a good time to pick up gear that will change your life but which seems absolutely frivolous at a higher price. We’ll keep our list of the best Prime Day deals under $100 updated throughout the event.

Table of Contents

WIRED’s Prime Day Coverage

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout Prime Day.

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Tablet, Ebook Reader, and Accessory Deals

Read our Best Tablets guide for other options.

Amazon Fire HD 10

Photograph: Amazon

Amazon’s Fire tablets are so cheap that the price often seems like it must be a joke. Never more so than during Prime Day. Nevertheless, they are fine and capable tablets, as long as you don’t need to use Google apps. The Fire HD 10 Plus is the largest and speediest model and perfect if you just want a convenient tablet to watch Prime Video content and complete minor work tasks. 

If you like to read, you probably need a Kindle. This light, portable, electronic device lets you access thousands of books on Kindle Unlimited, Amazon First Reads, or for free from your local library. This is currently the smallest and least expensive Kindle available, but it still has USB-C charging and 16 GB of storage. 

This is our favorite Kindle! It’s still under $100, but it’s waterproof, has auto-adjustable warm lighting, and a bigger, 6.8-inch screen with smaller bezels.  

Einova Eggtronic Ultra Fast Power Bank

Photograph: Einova

WIRED editor Julian Chokkattu loves this little power bank, which we judged as the best for tablets in our Best Portable Power Banks guide. It fits in the padded sleeve of most backpacks and can recharge an 11-inch tablet twice. It even has a lovely fabric cover so that it doesn’t look out of place sitting on your table at the coffee shop. 

Anker’s cute little desktop ball is one of Julian Chokkattu’s favorite wireless chargers for MagSafe iPhones. There are also a ton of ports in the back for charging other devices while reducing desktop clutter.

This is the latest Echo Show 5, which has an upgraded speaker system. It’s a bit small for the kitchen or living room but works well on a desk or bedside table. Check out our Best Smart Displays guide for more. 

Moft Z Sit-Stand Desk

Photograph: Moft 

Moft’s origami-inspired desktop and phone accessories pack down small and are durable and versatile. This laptop stand earned a place on our Best Laptop Stands list for folding down to a mere half-inch thick, so you can take it almost anywhere. 

If you’re traveling and working off your MacBook Air, it’s really annoying to pack and carry multiple adapters for multiple devices. This dual power adapter is included in our Best MacBook Accessories guide, and it’s life-changing, although we should also warn you that the cable is sold separately. 

Photograph: Zendure

In our Best Travel Adapters guide, this is the best-looking option. It has sliding toggles to switch between US, European, and British plugs and an auto-resetting fuse to protect your gadgets from power surges. The latest version sports a funky, translucent design with a metallic finish (purple is best). 

There are so many good portable chargers out there, but this small and chunky one has a huge capacity and supports a wide variety of fast-charging standards. It earned itself a spot on the honorable mentions list of our Best Portable Chargers guide.

Headphones and Speaker Deals

Read our Best Cheap Headphones and Best Speakers guide for other picks.

Google Pixel Buds A-Series

Photograph: Amazon

Many other buds have come and gone, but Google’s Pixel Buds (8/10, WIRED Recommends) have managed to keep the top spot in our Best Wireless Earbuds guide. They look great, the fit is comfortable, the audio quality is a tier above Apple’s beginner buds, and they’re insanely affordable—even more so with this discount. What’s not to like?

We’ve recommended Amazon’s update to the Echo Buds in several of our roundups, including the Best Wireless Earbuds and the Best Amazon Echo and Alexa Speakers. As associate editor Parker Hall notes, they have all the bells and whistles of a premium pair of buds with excellent Alexa integration, which means you can quickly add items to your grocery list while listening to tunes. 

Beats’ Studio Buds are the Apple-owned company’s nod to Android users. They’re affordable (especially at this price) and sound pretty great, and they work well with Android. If you have an iPhone don’t forget to check out the many great options in our guide to the Best Wirefree Earbuds

This is the best Alexa-enabled speaker you can get for under $100. It’s compact, sounds decent, and works well in every room of your house. 

Photograph: Amazon

Amazon just released its latest, cutest, and most affordable smart speaker (7/10, WIRED Review) just a few months ago, which makes this even lower price extra astonishing. Notably, it doesn’t sound as good as the Echo, but it comes in fun colors and faces forward, so it works on desks and against walls. 

Basic soundbar systems like this one from Vizio are an excellent way to upgrade your sound from the typically-tinny TV speakers. This one comes with a wireless subwoofer, which makes it easy to place anywhere in your space.

TV and Streaming Deals

Amazon Fire TV Stick 4K

Photograph: Amazon 

If all you want to do is firehose Amazon Prime content (and why wouldn’t you, with season 2 of The Summer I Turned Pretty coming?), then the Fire TV Stick is your best option. In our Best 4K Streaming Devices guide, we note that this Fire Stick has some upgrades from the previous version, including picture-in-picture for looking at your security cameras and support for Wi-Fi 6

A lot of Amazon-offered streaming services are discounted during Prime Day, but my personal pick is Britbox. Truly, no one makes a cozy, slow-paced mystery series better than the people in the United Kingdom. For more picks, check out our Best Streaming Services guide.

If you travel a lot, the Chromecast (8/10, WIRED Recommends) is incredibly convenient. It’s a small puck that lets you cast directly to any TV anywhere, so you can just plug it into a hotel TV. It comes with a remote, and you can actually scroll through the interface and choose what you want to watch, but you can still cast if that’s what you prefer. For more picks, check out our Best TV Streaming Devices guide.

Games and Parenting Deals

The Legend of Zelda: Tears of the Kingdom

Courtesy of Nintendo

Even if you’re not a die-hard Zelda fan, Tears of the Kingdom is definitely in the running for one of the best games of the year. This is a price well worth paying for hours of crafting and horse-collecting entertainment—although let’s be honest, it would be worth it even if it only took you 50 minutes to complete it. 

Lovevery’s beautiful play sets have a spot on our Best Gift Subscriptions Boxes for Kids list. The company’s sturdy, Montessori-inspired wooden toys are some of the most beautiful that my children and I checked out, and some have even lasted for several years’ worth of playing. If you’re looking for a baby shower present that’s beautiful enough to hand down to the next kid, this is a good pick. 

This is also in our Best Kids Gift Subscriptions guide as the best box for cooking. My 6- and 8-year-old enjoyed these fun, simple recipes that were also delicious, unlike some other recipe boxes that mainly showcased food for novelty or entertainment potential. We still also use the tiny included utensils daily. 

Home and Kitchen Deals

Luna Weighted Blanket

Photograph: Luna

In our Best Weighted Blankets guide, Luna offers by far the most weight and size options, in a comfortable crisp cotton. They even offer kid-sized blankets and duvets, so you can extend the time between washes. 

This is a compact, cheap, and versatile camera that is one of our picks in our Best Indoor Security Cameras guide. While Blink is owned by Amazon, at least it’s not Ring!  

Our pick for the best budget outdoor security camera, the Wyze Cam Outdoor v2 records in full HD and comes with a base station for local video recording, which means there’s no need for a cloud subscription. The Wyze app is quick to load and offers scheduling for recordings, a customizable detection zone, and two-way audio. The downsides include low frame rate and lack of HDR.

Wyze Cam Pan v3

Photograph: Wyze

Deal begins around 10am ET. Listed as our favorite panning camera in our Best Indoor Security Cameras guide, the Wyze Cam Pan v3 features a smart design that can spin 360 degrees and tilt through 180 degrees. You can set waypoints for it to cycle through, it can track subjects, and there’s a privacy mode where the lens faces down. Video quality is decent at 1080p and 20 frames per second, but sound quality is poor, and you need a microSD card for local recording unless you want to subscribe to Cam Plus for $2 a month.

This is currently the top pick in our Best Video Doorbells guide. It offers an expansive 180-degree view of your front porch, delivers swift notifications, and records detailed video day or night.

This is WIRED reviewer Medea Giordano’s favorite flat iron; we recommend the slimmer version in our guide, but we like this one as well. We’ve found that it works on several different hair textures and curl patterns. It can also be used to create a natural-looking curl. We have never seen the price drop this low. 

TP-Link Archer AX21

Photograph: TP-Link

As the best budget router you can buy right now, TP-Link’s Archer AX21 delivers reliable Wi-Fi 6 performance. It’s not the fastest, and the range is limited, but for modest homes with a limited number of devices, there’s no need to spend more than this. The Tether app is straightforward and packed with all the basic options you need, including traffic prioritization, parental controls, and a guest network.

This is our pick for the best router for most folks. It is a dual-band Wi-Fi 6 router that delivers stable, speedy Wi-Fi coverage for the average home. It has four gigabit Ethernet LAN ports, a single gigabit WAN port, and a USB 3.0 port on the back. TP-Link’s Tether app has all the options you are likely to need, including guest network, traffic stats, and band splitting.

This is the best sale price we’ve seen this year, and it’s cheaper than Tushy’s on-site sales. This is our pick for the best budget bidet

Keurig K-Mini Coffee Maker

Photograph: Target

We’re not superfans of Keurig, but the company’s wares have landed a spot on our Best Automated Espresso, Latte, and Cappuccino Makers list. This model goes on sale pretty regularly, but if you’ve been on the fence, now is a good time to pick up a small, convenient coffee maker. 

This is the lowest price we’ve seen on the Nutribullet for several months. We included this in our Best Blenders guide for its simple touchscreen controls. 

We recommend Stasher bags a lot, but that’s because we love them. They come in a wide variety of colors and sizes for every use and are made from a thick silicone, with closures that never wear out. Once you own some, you never need to buy plastic bags ever again. We’ve written about them in our guide to the Best Reusable Products

Photograph: Amazon

There’s a reason we recommend so many of Yeti’s overpriced, over-engineered products: They’re great. The Rambler rarely goes on sale and is very similar to many of the mugs that we recommend in our Best Travel Mugs guide, in that it’s made from double-walled stainless steel to keep your hands dry and beverages cool. The discount applies to the colors Alpine Yellow, Nordic Blue, and Nordic Purple. 

This is Brooklinen’s classic super-plush robe, which comes in several colors and is a perfect starter robe if you’re just setting out on your journey to dressing like Tony Soprano. It has thick material and deep pockets to make your work-from-home experience feel a little more luxurious and also feels great while lounging on the couch at night with a glass of wine. 


Retailer Sales Pages

Every retailer has some kind of sale going on to compete with Amazon. Here are their sale pages if you want to browse the sales yourself.
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