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February 10, 2021 1 min read

Opinions expressed by Entrepreneur contributors are their own.

In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your cold email outreach. It’s fairly (no pun intended) simple: 

  1. Make it interesting. 
  2. Make it credible.
  3. Offer a clear call to action.

You can listen to the complete interview here.

Related: What You Need to Understand Your Customer

This article is from Entrepreneur.com

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