Major involvement in launch of Meta could saddle it with baggage from founder’s primary venture
Mark Zuckerberg’s effort to remove “negative associations” between Facebook and its parent company may be undermined by his decision to front the launch of its rebranding as Meta, experts have said.
Facebook’s CEO announced the change on Thursday, revealing that the name Meta would encompass the social media network, Instagram, WhatsApp and the virtual reality brand Oculus.
