YOUTUBE is making a huge change to adverts that’s sure to please most users.
Sadly it’s not the end of all adverts on the platform – but it is for one type.
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The Google-owned video sharing site has decided to kill those annoying banner ads that appear along the bottom of videos.
These are officially known as “overlay ads” because they show up on top of the video as it plays.
They’re particularly irritating as they can block or obscure your view.
Though they only appeared on YouTube’s desktop site.
But in a month’s time they will be no more.
Google says it is ending overlay ads for good on April 6.
Explaining its decision, the firm described them as a “legacy ad” format.
The company also admitted they were “disruptive”.
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“Overlay ads ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices,” the firm said.
“Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers.”
They expect the move to have “limited impact” on YouTube Creators.
There are no changes to any of our other ad formats.
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This post first appeared on Thesun.co.uk
