The chancellor is a leader-in-waiting – but Starmer knows that a winter of Covid job losses will truly test his credibility
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Rishi Sunak is not just any politician.
The chancellor is a one-man brand, a designer label on to which aspirational values are projected via slick social media posts that bear more resemblance to David Beckham launching a new aftershave than a politician touting an economic stimulus plan. When Conservative MPs ask why it’s Sunak’s name and not their party’s on all the promotional blurb, the blunt response is that people like “brand Rishi” better.
