Amid fightback activity, streaming service may also need to ask whether actual product needs changing

Netflix’s share price has tumbled after it announced a net loss of 200,000 subscribers globally, and expects to lose a further two million over the next three months.

It is the latest massive miss from a large technology company, and has sparked a flurry of fightback efforts. But can the streaming service really carry on growing forever? And do its plans for the future show confidence – or panic?

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