Dr. Emmanuel Sunny Ojeagbase was a prominent Nigerian entrepreneur, journalist, and pastor, best known for founding Complete Communications Limited, which publishes Complete Sports and Success Digest. Born on December 31, 1950, he began his career in journalism before establishing the first Nigerian sports newspaper, Sports Souvenir, in 1984. His work significantly influenced sports journalism in Nigeria and paved the way for future publications in the field.
Career Highlights
- Pioneering Sports Journalism: Ojeagbase’s venture into sports journalism began with Sports Souvenir, followed by the establishment of Complete Sports, which became a leading daily sports newspaper in Nigeria. He also co-founded Success Digest, focusing on business and entrepreneurship.
- Entrepreneurial Success: He demonstrated that journalists could be successful entrepreneurs by building a media empire starting with a modest investment of N6,500. His company has thrived for over 33 years.
- Mentorship and Education: Together with his wife, Esther Ojeagbase, he founded the Success Attitude Development Centre (SADC) in 1994. This NGO aimed to nurture young entrepreneurs and has produced numerous successful business leaders in Nigeria.
Philosophy and Approach to Business
Dr. Ojeagbase believed that understanding your market is crucial for business success. His approach involved:
- Identifying Customer Needs: He emphasized the importance of knowing what potential customers want and how much they are willing to pay for products or services.
- Practical Marketing Strategies: In his writings (Learn It! Do It! Sell It! 3 Incredibly Simple Steps to Creating Enduring Wealth), he provided practical tips on selling knowledge and turning it into profit, highlighting that effective marketing is essential for wealth generation.
- Faith-Based Principles: His entrepreneurial journey was rooted in his faith; he often prayed for guidance and success for himself and those who worked with him, reflecting his belief that integrity and compassion should guide business practices.
Legacy
Dr. Ojeagbase passed away on February 26, 2022, but left behind a legacy of innovation in media and entrepreneurship. His contributions to sports journalism and business mentorship continue to inspire many in Nigeria and beyond.
Don’t Miss | Seven Laws of Success: Meet Our Mentor… with Dr. Emmanuel Sunny Ojeagbase
