SHOPPERS have been left in shock after opening Cadbury Heroes tubs to a HUGE surprise this Christmas.
Consumers flocked to social media to show that their tubs contain normal-size Twirls – instead of the bite-size version.
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One person tweeted the confectioner and said: “When you open a tub of Heroes and there is only one big twirl bar in the whole tub! Whats going on?”
A Cadbury spokesperson replied: “We’re sorry to hear you are not happy with this change.
“Due to supply chain issues, in a small percentage of Heroes tubs we have temporarily substituted bitesize Cadbury Twirl to the slightly larger Cadbury Twirl 21g.
“This means you will still have the same amount of chocolate to enjoy in every tub!”
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Another user tweeted: “I’m glad you asked this. I just opened my tub to find the same and was so confused!”
Currently, 600g Cadbury Heroes tubs are selling for £5 at Tesco, Morrisons and Sainsbury’s (with a £4 Clubcard price at Tesco) – all up from £4 last year.
Asda sells the same tubs for £4.50 – up from £4 this time last year.
It comes only a year after Mondelez, the US food giant which owns Cadbury, first told The Sun that supply chain issues affected the availability of bite-size Cadbury Twirl products.
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But it wasn’t the first time Cadbury had been hit with supply chain issues in 2022.
In June the chocolate firm reported that supply chain issues had hit stocks of Flakes.
The Sun previously revealed that Christmas chocolate tubs have shrunk in size and increased in price, once again for this festive season.
Cadbury has also shrunk tubs of Heroes and Roses from 600g to 550g, citing similar reasons.
The retail price set by the chocolate maker for both Heroes and Roses tubs is £8.09.
The price hasn’t increased – but the tactic is known as shrinkflation.
This is when a food manufacturer reduces the size of an item while keeping the price the same.
It means shoppers won’t pay more when costs increase for the company making the item, but they will get less product.
